01.31.2012
ONLY is taking new steps
ONLY is taking new steps
At ONLY we believe that fashion is all about daring to make
the most personal choices, and truly show who you are. Following
this thought, we are plotting for something entirely new to happen
this spring, and we are inviting you to take a peek as the secret
is revealed.
Starting on 3 February and for the following four days, an
extraordinary photo shoot is taking place in various locations in
Florida, USA. This shoot is being conducted by ONLY and involves
several models, lots of cameras, musicians and an unimaginable
number of props. It also involves moving around quite a bit, and to
make sure ONLY's fans don't miss out on anything, the five days of
the shoot will be documented via live blog on ONLY.com.
Fashion spy on the road
ONLY has invited a well-known and established Dutch fashion
blogger to live-blog from the shoot at ONLY.com.
"We have a long and proud tradition of engaging bloggers at
ONLY.com," says Niklas Sønderskov Andersen, Marketing Manager
of ONLY. "For us, it is only natural to be in close dialogue
with fashion users and fashion interpreters, and since we are
making quite a bold move this spring, we wanted to make sure that
our end consumers, 'the ONLY girls in the world',
got a first-hand view of what is happening behind the
scenes."
Your eyes and ears will be Dutch fashion blogger Phoung Ngo,
whose blog Travel in Style is one of Holland's most popular. Her
blog is visited by more than 30,000 eager fashionistas every month,
and it is part of the high-end Dutch blogging community Creators of
Desire.
So what's happening?
To find out, stay connected at ONLY.com.
Facts
Follow the journey and the shoot at ONLY.com beginning on 3
February, and join us when the secret is revealed at the end of
March.
Blogger Phoung Ngo, who is documenting the shoot, is hooked on
fashion and travel, and on her blog she shares both her passions.
Find it at http://travelinstyle.creatorsofdesire.com/
For further questions, please contact Signe Sloth, International
PR coordinator at ONLY.
Signe.sloth@bestseller.com
Illustrations are for free editorial use.