Press Releases / Fashion mails


01.17.2012

Spring trend

For the Garden House Picnic theme, the ON LY girl visits her grandmother in an old garden house and throws picnic parties under the old apple tree.
She is inspired by her grandmother's old clothes, like 50s jackets, gardening boots, 70s felt hats and flower dresses. She is a free-spirited and carefree dresser mixing and matching her wardrobe as she pleases; one day being girly girl in a flowery dress with a belt to accentuate the waist and a crochet cardigan.
Another day she'll wear a voluminous top with a pair of high waisted, cropped denim shorts topped with a
raw army jacket.
Besides throwing picnic parties on sunny days, the ONLY girl escapes to a roller skate park to disco, turning into a real rebellious tomboy skater chick wearing baggy jeans and cropped sweat tops.
The New York Summer theme has a city summer vibe with the ON LY girl chilling in the streets of New York, bumping into a guy and joining him in the Hamptons for pool parties and dancing all night long.

The New York Summer theme has a city summer vibe with the ONLY girl chilling in the streets of New York, bumping into a guy and joining him in the Hamptons for pool parties and dancing all night long.
The feeling of the collection is very summery with fresh shades and a strong street feel. The collection shows carefree styles for hot summer days chilling in the city and weekends by the pool partying and fooling around. New York City is a melting pot with many different ethnic influences, which is reflected in the ON LY girl's eclectic mismatched styling.
Everything is possible, and the ONLY girl likes to mix flowers with stripes, mix tomboy with girly, party with daywear, and mix romantic with tough. One day she'll wear a new sweat silhouette with cool prints and raw denim hot pants, and another day she channels her inner neo-hippie in 70s flares with a bohemian top and cardigan in big block stripes.

The spring collection presents a summery palette with fresh shades as amethyst, rouge red, lapis toned down with pastel shades of silver peony, ice flow and tender yellow. In the beginning of the season, twilight blue is presented, which slowly develops into nautical blue - even lighter, even brighter, for a true, blue ON LY feeling.
The ONLY collection gives you the perfect seasonal wear for every adventure spring may bring!
The collection can be found in ONLY stores from January 2012

Pictures and text are free for editorial use.


Best Regards,
ONLY

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